Saturday, December 15, 2007

The Goal 2: It's not luck

For those who have read the book before this one 'The Goal', the book must have seemed like a breath of fresh air. Imagine a business novel written in the shape of a gripping novel, and seeking to present the objective (business concepts) in a way that does not put you to sleep - well, that was the way in which 'The Goal' was written. And here is the next book in the series. 'The Goal II - It's not chance' takes the story forward from the first book.
Is 'The Goal' required reading for 'The Goal II - It's not chance' ? No, you can read the second book without having to read the first book, but the 'The Goal' is good enough that you can read it on its own.

The Goal 2: It's not luck

The book is written in the same style as the first book. The story is gripping, giving touches of both personal and business examples, and keeps you reading. If compared with 'The Goal', the book seems a bit less gripping, but just a bit less. Overall, it is worth reading. I found that you learn most from the book if you re-read it again within a few days of reading it first, since you are able to grasp the power of the concepts more thoroughly.
So while 'The Goal' was all about using the Theory of Constraints and associated bottlenecks to the manufacturing arena and how best to build predictability and flexibility to production, 'The Goal 2: It's not luck' takes you to a higher level. The people involved are roughly the same. It's still Alex Rogo and his team (and his family) who are now all promoted out of the plant that they helped save and have important positions in the conglomerate.
The conglomerate is a diversified one, having a printing business, women's cosmetics, services and parts, auto products, etc. In this time and age, any expert would recommend that such a diversified group should consolidate; it gets more difficult to hold onto these when these diverse concerns are making losses and dragging down the conglomerate. It is quite logical that board members are pushing to sell them off, it is difficult for Alex Rogo to oppose these measures; the only thing he can do is to get them to be profitable so that either they earn enough to add value or they can be sold as a good profit making entity.
That is the quest of this book; how to use the Thinking Processes to turn around diverse companies - in fact, the idea is to show the strength of the Thinking Processes, which are used to examine conflicting logical arguments, incorporate customer needs and business environment and develop a workable solution that can help take a business from loss to profit, and also be used to solve personal problems ! It seems fairly logical, but there is a weakness as well - you need to get all the concepts and environmental points correct in order to do a good analysis.

1 comment:

Uma said...

please mailme pdfcopy of this book at